Marina Kostadinova Content Strategist

I serve as the Head of Content Strategy at CasinoLogia, where I lead the development and execution of comprehensive content initiatives. My role involves shaping the voice of the brand, aligning editorial direction with user intent, and ensuring that every piece of content strengthens our position in the online casino …on quality, engagement, and long-term growth, I drive strategies that resonate with our audience and elevate CasinoLogia's authority across the industry.

The Person Behind the Pages

I am 23 years old and hold a degree in Business Economics, which has given me a solid base in understanding markets, business planning, and financial decision making. My background in mathematics has helped me approach tasks with structure and clarity, especially when analyzing data or building strategies. At the moment, I am continuing my education in psychology, which is giving me a new perspective on how people think and behave, something that has proven very useful in my work with content and communication. Combining these different fields has helped me become more thoughtful and precise when planning and creating digital content, especially in the dynamic world of online casinos where both structure and understanding the audience matter.

I am from the sea coast of Bulgaria, and I have always been curious about how things work, especially online. From early on, I found myself drawn to websites, not just for their visuals but for how they were written, how they guided users, and how the words carried meaning. Over time, this interest slowly turned into a professional path in writing and content development. I do not see content just as text, but as a way to connect with people and offer value in a clear and honest way. At CasinoLogia, I work on content strategy and development with the goal of being useful and engaging without overcomplicating things. I still learn every day, and I try to bring both logic and empathy into everything I do.

My Voice on the Page

My writing style is grounded in clarity and intention. I try to keep things simple and honest without sounding flat or mechanical. For me, good content should feel like someone is talking to you- not at you. I focus on making each sentence easy to follow but still meaningful, with a natural flow that helps the reader stay engaged. I avoid empty words and overly dramatic language. Instead, I try to get to the point, say what matters, and say it in a way that feels real.

I’ve always believed that writing is more than just putting words together. It’s about understanding what people need, what they are curious about, and how to guide them through the page. I pay attention to rhythm, tone, and structure because they shape how something feels just as much as what it says. My goal is not to sound perfect, but to sound clear, helpful, and human.

How I Structure and Create

Build First, Write Second

I plan content with structure in mind from the start. I like to understand the purpose of a page before I write anything. What needs to be said, in what order, and why it matters. I work with logic, not trends, and I try to keep things clear, simple, and useful for the reader.

Say It Simply

I don’t try to sound clever or fill space with words that don’t need to be there. I prefer writing that feels natural and easy to follow. If something can be said in a clear and direct way, I’ll usually choose that. My goal is always to help people understand, not to overwhelm them.

Numbers Help Me See

Because of my background in business and math, I tend to look for structure and balance in the way content is built. I notice when something doesn’t quite fit or when it could be made cleaner. I enjoy breaking things down and putting them back together in a way that just makes sense.

Think Like a Reader

Psychology has taught me a lot about how people think, click, and move through a page. I try to write with that in mind- thinking about what people are looking for, what might confuse them, and how to make their experience smoother. I want the content to feel like it was made for them, not just written by someone behind a screen.